Entrepreneurial Success for High-Tech Start-Ups -- Case Study of Taiwan High-Tech Companies

Continuous innovation, research and development in technology, manufacturing and production provide the basis for continuous growth and profit. This paper examines how start-up enterprises achieve their operational success. Literature review and the case study method were applied to support the factors of sixteen enterprises within the Hsin-Chu Science Park. This research explore their entrepreneurial motives and opportunities, and factors on how to achieve entrepreneurial success in high-tech start-ups. The results showed the successful business model for start-up enterprises lies in scale economy, cost controlling, and after-sale service. The most concerned risks are in whether the customer relationship is steady and its avoidance of bad debts, while having enterprises also found more success when led by market opportunities rather than by new technologies. It is often agreed that innovation is the key for an enhanced economic performance. Thus, this paper aims at finding strategies entrepreneurial motives and opportunities, and factors on how to achieve entrepreneurial success for high-tech start-ups.