Evaluating and collecting museum visitor behavior via RFID

Museums, particularly those which deal with historical artifacts, often determine their spatial organization by chronological era. Each display area attracts a certain set of clientele, each interested in unique artifact from their corresponding period. Applying guidance system combining with the Radio Frequency Identification (RFID) at the Chawsamphraya National Museum, Ayudhaya province, this system can help collecting visitor data as they browse through the vicinity, such as day of visit, time of visit and area of visit. Coupled with basic personal profile taken before entrance, the data is summarized and analyzed to predict visitor behaviors. The analytical report can be used to develop Chawsamphraya National Museum´s presentation in unpopular areas as well as predict daily visitor attendance which in turn will help museum staff appropriately prepare their service requirements and maximize visitor satisfaction.