A research of process innovation with a focus on sustainable hygienic tissue paper production case

Hygienic tissue paper category refers to a wide range of products of which each one is formed with various processes from the first step of production through delivery to the end-user. This paper focuses on possible process and mini product development innovations acknowledging foremost end-user insights along with improving environmental quality standards, production technologies. Resulting from changing perception and tendency towards environmental and sustainable approaches in particular in production process, it is known that end-user-insight and innovation has gained more significance. Main purpose of this paper is to analyze how these technological and sustainability innovations can be reflected in product development and production processes. Technologic and strategic details of achieving innovation, sustainability and high consumer satisfaction in hygienic tissue paper products will be further investigated with the analysis conducted by the data comprised from experienced managers. Questionnaires are applied to the participants in order to investigate the correlation between innovation and sustainability concept. Results will be used to canvass market needs, end-user insight and whether present products satisfy these demands in order to investigate possible process. This paper researches sustainability, innovation and all related topics of one of the most important hygienic tissue paper producer in Turkey.