Assessing innovation management in a company from the steel industry

Innovation management is a structured process that enables an organization to perceive new ways to create value. In this context, this paper aims at analyzing how a steel firm manages innovation. It makes an analysis based on a conceptual model from the literature that represents innovation value chain. Other important aspects for understanding organizational practices of innovation management are how new ideas are generated, selected, and prioritized, whether the process of innovation is aligned with company strategy, and which performance measures are adopted. Field data indicate that the company does not have a structured methodology for the development of new ideas and further diffusion of such ideas into new business models. Therefore, such issues should be further explored in future work.