DocumentCode
571335
Title
An Empirical Study of the Influence Factor of Tourism E-Commerce Purchase
Author
Jiang, Bo
Author_Institution
Hunan Radio & Telev. Univ., Changsha, China
fYear
2012
fDate
18-21 Aug. 2012
Firstpage
56
Lastpage
59
Abstract
In order to enhance the industrialization of the tourism e-commerce in china, the author of this paper, adopts SPSS17.0 statistical software to process the hands-on data based on the questionnaires and analyzes the influence factor of the tourism e-commerce systematically. The conclusion is that comprehensive information, secure transaction, convenient communication as well as good after service is the key factors promoting the tourism e-commerce.
Keywords
electronic commerce; purchasing; travel industry; SPSS17.0 statistical software; comprehensive information; hands-on data; industrialization enhancement; influence factor; questionnaires; secure transaction; tourism e-commerce purchase; Business; Communities; Educational institutions; Electronic commerce; Internet; Sociology; Statistics; influence factor; purchase; statistical analysis; tourism e-commerce;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Intelligence and Financial Engineering (BIFE), 2012 Fifth International Conference on
Conference_Location
Lanzhou
Print_ISBN
978-1-4673-2092-4
Type
conf
DOI
10.1109/BIFE.2012.20
Filename
6305079
Link To Document