Title :
An Empirical Study of the Influence Factor of Tourism E-Commerce Purchase
Author_Institution :
Hunan Radio & Telev. Univ., Changsha, China
Abstract :
In order to enhance the industrialization of the tourism e-commerce in china, the author of this paper, adopts SPSS17.0 statistical software to process the hands-on data based on the questionnaires and analyzes the influence factor of the tourism e-commerce systematically. The conclusion is that comprehensive information, secure transaction, convenient communication as well as good after service is the key factors promoting the tourism e-commerce.
Keywords :
electronic commerce; purchasing; travel industry; SPSS17.0 statistical software; comprehensive information; hands-on data; industrialization enhancement; influence factor; questionnaires; secure transaction; tourism e-commerce purchase; Business; Communities; Educational institutions; Electronic commerce; Internet; Sociology; Statistics; influence factor; purchase; statistical analysis; tourism e-commerce;
Conference_Titel :
Business Intelligence and Financial Engineering (BIFE), 2012 Fifth International Conference on
Conference_Location :
Lanzhou
Print_ISBN :
978-1-4673-2092-4
DOI :
10.1109/BIFE.2012.20
