DocumentCode
571417
Title
Analysis of the Strategic Direction of the Jingdong Mall
Author
Cheng, Lifen
Author_Institution
Dept. of Bus. Adm., Chongqing Jiaotong Univ., Chongqing, China
fYear
2012
fDate
18-21 Aug. 2012
Firstpage
434
Lastpage
437
Abstract
This article put forward and analysis four major strategies with fully mastering company´s real situation: turning into a comprehensive B2C enterprise, opening up the sales platform gradually, improving self-built logistics system, doing after-sales service better. We believe that if Jingdong does the above four aspects enough, it will become the Chinese e-commerce leader and occupy a space in the field of international e-commerce.
Keywords
electronic commerce; logistics; sales management; B2C enterprise; Jingdong mall; after sale service; international e-commerce; sales platform; self-built logistics system; Companies; Educational institutions; Electronic commerce; Industries; Logistics; Marketing and sales; Inventory; Jingdong; logistics;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Intelligence and Financial Engineering (BIFE), 2012 Fifth International Conference on
Conference_Location
Lanzhou
Print_ISBN
978-1-4673-2092-4
Type
conf
DOI
10.1109/BIFE.2012.98
Filename
6305161
Link To Document