DocumentCode :
571463
Title :
A Study of University Students´ On-line Shopping Behavior Traits and Influencing Factors
Author :
Zhang, Lutong ; Li, Zhiyuan ; Azamat, Beteyev
Author_Institution :
Sch. of Manage., Lanzhou Univ., Lanzhou, China
fYear :
2012
fDate :
18-21 Aug. 2012
Firstpage :
649
Lastpage :
652
Abstract :
Owing to its advantages of rapidity, convenience, and cost-effectiveness, on-line shopping is becoming one of the favorite shopping method for university students. And because of consumption characteristics, the web consumption behavior of university students as a special group of consumers has special manifestations and particular determinants. Based on a survey of university students´ on-line shopping behavior, this paper investigates the key determinants influencing their on-line shopping behavior. By way of statistical analysis, we studies four types of factors having impacts on university students´ on-line shopping behavior. The empirical results show that, 4 types of university students´ considerations exert significant influences on their on-line shopping behavior: seller´s reputation, product quality, product commentary and transaction safety. As a result, to develop university students´ web consumption, an optimization strategy improving these 4 factors will be of essential benefice.
Keywords :
Internet; consumer behaviour; statistical analysis; Web consumption behavior; favorite shopping method; online shopping behavior traits; optimization strategy; product commentary; product quality; seller reputation; statistical analysis; transaction safety; university students; Analytical models; Correlation; Educational institutions; Product design; Quality assessment; Reliability; Safety; Online shopping; determinants; optimization strategy; university student;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Business Intelligence and Financial Engineering (BIFE), 2012 Fifth International Conference on
Conference_Location :
Lanzhou
Print_ISBN :
978-1-4673-2092-4
Type :
conf
DOI :
10.1109/BIFE.2012.141
Filename :
6305207
Link To Document :
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