Optimizing Service Selection in Dynamic Workflow Composition: Using Social Media to Develop Recommendations

There is a nexus between information technology and the physical world, where the developments of service science intersect with the technological innovations offered by modern communication systems. When completing a business process, users rarely consume just one type of service; most business processes are a combination of both physical and electronic services. This paper examines a method for automating workflow composition from an assortment of physical and web services, and the utility of social media in recommending one composition over another based on consumer reviews.