Uncovering Interesting Business Insights through the Use of Data Analytics in Airport Operation: An Empirical Study

Airport terminals around the world are faced with the limited capacity issue as the number of passengers flowing through the terminals is ever increasing especially for the Asia airports. Many airports in the world have benefited from the increase in their passenger volume by increasing their profitability through the use of shopping malls and duty free shopping. However, any further attempt to increase revenue depends on the capacity of the terminals to accommodate the passengers as well as aircrafts. In this paper, we will focus on the analysis of operational data of an airport and how data analytics can yield interesting insights about the behavior of the airlines as well as the terminals´ strategy to manage the airlines. We will also demonstrate how these insights led to a list of proposed solutions which are sufficient to significantly improve the overall performance of the airport and customer satisfaction.