Title :
Innovation in Banking Business Models Exploring the Emergent Customer Role in Social Networks
Author :
Busquets, Javier ; Kohli, Rajiv ; Navarro, Pol ; Plana, Toni
Author_Institution :
Dept. of Manage. of Inf. Syst., Univ. Ramon Llull, Barcelona, Spain
Abstract :
In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).
Keywords :
banking; corporate modelling; social networking (online); Banco Sabadell; IBM; Spain; USA; academic institutions; banking business models; emergent customer role; grounded theory; social networks; Banking; Biological system modeling; Business; Media; Social network services; Technological innovation; Uncertainty; Banking; Business Model Innovation; Scenarios in Uncertainty; Social Networks;
Conference_Titel :
SRII Global Conference (SRII), 2012 Annual
Conference_Location :
San Jose, CA
Print_ISBN :
978-1-4673-2318-5
Electronic_ISBN :
2166-0778
DOI :
10.1109/SRII.2012.94
