Title :
An integrated model of virtual communities continuous participation
Author :
Li, Yaqin ; Chang, Yanli
Author_Institution :
Coll. of Inf. Eng., Yangzhou Univ., Yangzhou, China
Abstract :
Nowadays virtual communities have become one of the main places of life on the Internet for people. Virtual communities´ platforms operating successfully, in addition to relevant information, numerous proactive participants are critical factors. It is very important for online communities´ practitioners to attract, retain participants and make them continue participating (including reading and contribution). An integrated model is designed to explain the relationships among environmental stimulus (including technological and social factors), individual perceptions, VC participation and VC loyalty, which is used to interpret VC continuous participation influence factors based on the stimulus-response theory. Empirical study of this integrated model is to be done in future research.
Keywords :
Internet; social networking (online); Internet; VC loyalty; VC participation; contribution; environmental stimulus relationship; individual perception; information sharing; integrated model design; online community practitioner; proactive participants; reading; social factors; stimulus-response theory; technological factors; virtual community continuous participation; virtual community platform; Analytical models; Atmospheric measurements; Communities; Computational modeling; Educational institutions; Irrigation; Particle measurements; community loyalty; continuous participation; integrated model; stimulus-response theory; virtual communities;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4673-1932-4
DOI :
10.1109/ICIII.2012.6339779