• DocumentCode
    578696
  • Title

    How to make engineers not stumble in thinking value creation

  • Author

    Sato, Chie

  • Author_Institution
    Biztech, Inc., Tokyo, Japan
  • fYear
    2012
  • fDate
    20-23 Aug. 2012
  • Abstract
    In order to correspond engineer´s tendency to stumble in thinking beyond “how to make a technology into a product in general” in their business development, and in order to counteract little focus on this point in current Technology Management education, three frameworks were developed to make them think “what could be the real values out of the proposed business” and “why the business can be probable in real world” with the stress on “who are there in practice” in a wider perspective. These frameworks are verified to serve the purpose sufficiently when tested with people of various backgrounds and nationalities.
  • Keywords
    innovation management; management education; technology management; business development; engineer tendency; how framework; technology management education; thinking value creation; what framework; who framework; why framework; Companies; Conferences; Educational institutions; Industries; Technological innovation; engineering education; innovation; social implications of technology; technology management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Teaching, Assessment and Learning for Engineering (TALE), 2012 IEEE International Conference on
  • Conference_Location
    Hong Kong
  • Print_ISBN
    978-1-4673-2417-5
  • Electronic_ISBN
    978-1-4673-2416-8
  • Type

    conf

  • DOI
    10.1109/TALE.2012.6360387
  • Filename
    6360387