DocumentCode
578696
Title
How to make engineers not stumble in thinking value creation
Author
Sato, Chie
Author_Institution
Biztech, Inc., Tokyo, Japan
fYear
2012
fDate
20-23 Aug. 2012
Abstract
In order to correspond engineer´s tendency to stumble in thinking beyond “how to make a technology into a product in general” in their business development, and in order to counteract little focus on this point in current Technology Management education, three frameworks were developed to make them think “what could be the real values out of the proposed business” and “why the business can be probable in real world” with the stress on “who are there in practice” in a wider perspective. These frameworks are verified to serve the purpose sufficiently when tested with people of various backgrounds and nationalities.
Keywords
innovation management; management education; technology management; business development; engineer tendency; how framework; technology management education; thinking value creation; what framework; who framework; why framework; Companies; Conferences; Educational institutions; Industries; Technological innovation; engineering education; innovation; social implications of technology; technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Teaching, Assessment and Learning for Engineering (TALE), 2012 IEEE International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-1-4673-2417-5
Electronic_ISBN
978-1-4673-2416-8
Type
conf
DOI
10.1109/TALE.2012.6360387
Filename
6360387
Link To Document