• DocumentCode
    579804
  • Title

    Improving M-commerce through Enterprise Mobility

  • Author

    Wang, Heng ; Xu, Qi

  • Author_Institution
    Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China
  • fYear
    2012
  • fDate
    20-21 Oct. 2012
  • Firstpage
    211
  • Lastpage
    215
  • Abstract
    M-Commerce has been recognized as a key driving force of next generation e-commerce. Enterprise mobility is the trend of mobilized business processes and exploits new revenue streams. Mobility offers new possibilities to businesses, but the path to mobility is full of significant challenges. For the purpose of successful implementation on enterprise mobility, enterprises should identify all key factors and have right attitude toward the challenges of mobility. This paper discusses the challenges of enterprise mobility, and identifies all key factors of implementation on enterprise mobility in details. Meanwhile, paper makes an analysis that provides insights into the enterprise mobility benefits and explores new trends for scholars and practicing managers.
  • Keywords
    mobile commerce; e-commerce; enterprise mobility; m-commerce; mobilized business process; revenue stream; Market research; Marketing and sales; Mobile communication; Mobile computing; Mobile handsets; Wireless communication; enterprise mobility; implementation; m-commerce;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
  • Conference_Location
    Beijing
  • Print_ISBN
    978-1-4673-2943-9
  • Type

    conf

  • DOI
    10.1109/ICMeCG.2012.13
  • Filename
    6374910