DocumentCode
579804
Title
Improving M-commerce through Enterprise Mobility
Author
Wang, Heng ; Xu, Qi
Author_Institution
Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China
fYear
2012
fDate
20-21 Oct. 2012
Firstpage
211
Lastpage
215
Abstract
M-Commerce has been recognized as a key driving force of next generation e-commerce. Enterprise mobility is the trend of mobilized business processes and exploits new revenue streams. Mobility offers new possibilities to businesses, but the path to mobility is full of significant challenges. For the purpose of successful implementation on enterprise mobility, enterprises should identify all key factors and have right attitude toward the challenges of mobility. This paper discusses the challenges of enterprise mobility, and identifies all key factors of implementation on enterprise mobility in details. Meanwhile, paper makes an analysis that provides insights into the enterprise mobility benefits and explores new trends for scholars and practicing managers.
Keywords
mobile commerce; e-commerce; enterprise mobility; m-commerce; mobilized business process; revenue stream; Market research; Marketing and sales; Mobile communication; Mobile computing; Mobile handsets; Wireless communication; enterprise mobility; implementation; m-commerce;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4673-2943-9
Type
conf
DOI
10.1109/ICMeCG.2012.13
Filename
6374910
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