DocumentCode :
579804
Title :
Improving M-commerce through Enterprise Mobility
Author :
Wang, Heng ; Xu, Qi
Author_Institution :
Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China
fYear :
2012
fDate :
20-21 Oct. 2012
Firstpage :
211
Lastpage :
215
Abstract :
M-Commerce has been recognized as a key driving force of next generation e-commerce. Enterprise mobility is the trend of mobilized business processes and exploits new revenue streams. Mobility offers new possibilities to businesses, but the path to mobility is full of significant challenges. For the purpose of successful implementation on enterprise mobility, enterprises should identify all key factors and have right attitude toward the challenges of mobility. This paper discusses the challenges of enterprise mobility, and identifies all key factors of implementation on enterprise mobility in details. Meanwhile, paper makes an analysis that provides insights into the enterprise mobility benefits and explores new trends for scholars and practicing managers.
Keywords :
mobile commerce; e-commerce; enterprise mobility; m-commerce; mobilized business process; revenue stream; Market research; Marketing and sales; Mobile communication; Mobile computing; Mobile handsets; Wireless communication; enterprise mobility; implementation; m-commerce;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4673-2943-9
Type :
conf
DOI :
10.1109/ICMeCG.2012.13
Filename :
6374910
Link To Document :
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