Title :
Research on the Profit Modes and Issues of Chinese Group-Buying Websites
Author :
Yang Fan ; Qian Yali
Author_Institution :
Sch. of Inf. & Safety Eng., Zhongnan Univ. of Econ. & Law, Wuhan, China
Abstract :
Nowadays, electronic commerce (e-commerce) in China is just developing at a high speed. Its rapid development has brought about many new shopping ways. Currently, the very promising online buying way is group buying, or Tuangou, mainly due to its low price. However, recent statistics has showed that there is a big decline in domestic online group buying industry. About half of group-buying websites have shut down. In this paper, to find out the reason why the industry is bleak, firstly we study the profit modes of Chinese group-buying websites, and then some issues are presented, and in the end we propose some advice.
Keywords :
Internet; Web sites; electronic commerce; profitability; retail data processing; statistics; Chinese group-buying Websites; Tuangou; domestic online group buying industry; e-commerce; electronic commerce; profit modes; statistics; Companies; Educational institutions; Electronic commerce; Industries; Internet; Marketing and sales; Tuangou; e-commerce; groupbuying websites; online group buying; profit mode;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4673-2943-9
DOI :
10.1109/ICMeCG.2012.76
