Title :
Customer Value Creation Capacity System and Its Enhance Mechanism
Author :
Chunhua Xin ; Yutong Zhu ; Fangzhe Xin
Author_Institution :
Sch. of Manage., China Univ. of Min. & Technol.(Beijing), Beijing, China
Abstract :
Due to outstanding performance deriving from superior value offered for customers, enterprise should focus on constantly nurturing and enhancing the capabilities of customer value creation. Firstly, the paper defined implication and structure of customer value creation capability system. Secondly, the mechanism model and integration framework of customer value creation capacity promotion were proposed. It was argued that enterprise customer value creation capability was a capability system consisted of various correlative elements, and its enhancement need improve each capability element level and achieve coordinated development of all capability elements.
Keywords :
customer relationship management; organisational aspects; promotion (marketing); capability element level improvement; correlative elements; customer value creation capacity promotion integration framework; customer value creation capacity promotion mechanism model; customer value creation capacity system enhancement mechanism; enterprise customer value creation capability; Customer relationship management; Dynamic scheduling; Educational institutions; Kernel; Marketing management; Technological innovation; capability system; customer value creation; integration framework; mechanism model;
Conference_Titel :
Multimedia Information Networking and Security (MINES), 2012 Fourth International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4673-3093-0
DOI :
10.1109/MINES.2012.91
