Customer Value Creation Capacity System and Its Enhance Mechanism

Author

Chunhua Xin ; Yutong Zhu ; Fangzhe Xin

Author_Institution

Sch. of Manage., China Univ. of Min. & Technol.(Beijing), Beijing, China

fYear

2012

fDate

2-4 Nov. 2012

Firstpage

816

Lastpage

819

Abstract

Due to outstanding performance deriving from superior value offered for customers, enterprise should focus on constantly nurturing and enhancing the capabilities of customer value creation. Firstly, the paper defined implication and structure of customer value creation capability system. Secondly, the mechanism model and integration framework of customer value creation capacity promotion were proposed. It was argued that enterprise customer value creation capability was a capability system consisted of various correlative elements, and its enhancement need improve each capability element level and achieve coordinated development of all capability elements.

Keywords

customer relationship management; organisational aspects; promotion (marketing); capability element level improvement; correlative elements; customer value creation capacity promotion integration framework; customer value creation capacity promotion mechanism model; customer value creation capacity system enhancement mechanism; enterprise customer value creation capability; Customer relationship management; Dynamic scheduling; Educational institutions; Kernel; Marketing management; Technological innovation; capability system; customer value creation; integration framework; mechanism model;

fLanguage

English

Publisher

ieee

Conference_Titel

Multimedia Information Networking and Security (MINES), 2012 Fourth International Conference on

Conference_Location

Nanjing

Print_ISBN

978-1-4673-3093-0

Type

conf

DOI

10.1109/MINES.2012.91

Filename

6405818