Title :
NAE grand challenges for engineering: Rhetorical analysis of grand challenges website
Author_Institution :
Rose-Hulman Inst. of Technol., Terre Haute, IN, USA
Abstract :
This paper presents initial observations from a rhetorical analysis of the website (engineeringchallenges.org) used by the National Academy of Engineering to disseminate and promote their Grand Challenges for Engineering.
Keywords :
Web sites; engineering education; Grand Challenges Website; NAE Grand Challenges for Engineering; National Academy of Engineering; engineeringchallenges.org; rhetorical analysis; Communities; Educational institutions; Engineering education; Ethics; Materials; Rhetoric; Communication; Grand Challenges for Engineering; National Academy of Engineering; organizational identity; rhetorical analysis; vision statement;
Conference_Titel :
Professional Communication Conference (IPCC), 2012 IEEE International
Conference_Location :
Orlando, FL
Print_ISBN :
978-1-4577-2124-3
DOI :
10.1109/IPCC.2012.6408651
