Title :
Visualizing data, encouraging change: Technical interventions in food purchasing
Author :
Sackey, D.J. ; Ullmann, N.
Author_Institution :
Michigan State Univ., East Lansing, MI, USA
Abstract :
Baked Potato is a mobile web service geared at addressing the imbalance of power between those who market and those who consume food products. Food marketers rarely provide a detailed range of information about products that would allow consumers to understand how a product and its company connect to their cultural values. The main goal of this application is to connect people in a way that celebrates their differences and gives them agency by helping them make better decisions about their food purchases.
Keywords :
Web services; cultural aspects; data visualisation; food products; marketing; mobile computing; baked potato; cultural values; data visualization; food marketers; food products; food purchasing; mobile Web service; technical interventions; Boolean functions; Data structures; Food products; Human computer interaction; Information technology; Labeling; Prototypes; Behavior Driven Development; decision making; human-computer interaction; incentive design; social gaming;
Conference_Titel :
Professional Communication Conference (IPCC), 2012 IEEE International
Conference_Location :
Orlando, FL
Print_ISBN :
978-1-4577-2124-3
DOI :
10.1109/IPCC.2012.6408654
