Title :
Mobile Advertising Using Location Based Services
Author :
Al Shoaibi, D.A. ; Al Rassan, I.A.
Author_Institution :
Comput. Sci. Dept., King Saud Univ., Riyadh, Saudi Arabia
Abstract :
Marketing campaigns always aimed to reach better results from advertisements by adopting available technologies. Personalization, interactivity and ubiquity are the main features of mobile devices that attract marketers. To have high-personalized advertising, marketers benefit from mobile locating technologies to locate customers and personalize advertisements based on the location. This paper presents employing mobile location services on mobile advertising.
Keywords :
advertising; interactive systems; mobile computing; advertisement personalization; customer location; high-personalized advertising; interactivity; location based services; mobile advertising; mobile devices; mobile locating technologies; mobile location services; ubiquity; Advertising; Algorithm design and analysis; Business; Internet; Mobile communication; Mobile handsets; Servers; LBS; advertising; mobile device;
Conference_Titel :
Internet Operating Systems (ICIOS), 2012 IEEE First International Conference on
Conference_Location :
Irvine, CA
Print_ISBN :
978-1-4673-5092-1
DOI :
10.1109/ICIOS.2012.15
