• DocumentCode
    592957
  • Title

    Using Data Mining Techniques to Promote On-line Shopping Platform

  • Author

    Zhu Bin ; Li Yan-heng

  • Author_Institution
    Sch. of Inf. Sci. & Technol., Dalian Maritime Univ., Dalian, China
  • fYear
    2012
  • fDate
    8-10 Dec. 2012
  • Firstpage
    498
  • Lastpage
    500
  • Abstract
    This article states advantage of using data mining techniques to promote on-line shopping platform both in market and customers for corporation. Achieving market information for the corporation is available by using data mining. Potential customers can also be developed by applying data mining. The corporation can acquire amounts of decisions and market strategies at the end of data mining cycle.
  • Keywords
    Internet; data mining; retail data processing; corporation; customers; data mining techniques; market strategies; online shopping platform; Computers; Data mining; Databases; Educational institutions; Market research; Servers; Data mining; On-line shopping; Potential customers developing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Instrumentation, Measurement, Computer, Communication and Control (IMCCC), 2012 Second International Conference on
  • Conference_Location
    Harbin
  • Print_ISBN
    978-1-4673-5034-1
  • Type

    conf

  • DOI
    10.1109/IMCCC.2012.123
  • Filename
    6428956
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=592957