Title :
The construction of clients analysis system based on data mining technology
Author :
Hui Zhang ; Honghua Wang
Author_Institution :
Dept. of Comput. Sicence & Eng., Huaiyin Inst. of Technol., Huaiyin, China
Abstract :
This paper studies the application of customer relationship management based on data mining technology, an overview of the basic theory of data mining knowledge, and customer relationship management theory and application of pharmaceutical companies raised customer resource management problems and solutions, practice of data mining in Customer Ratings on the main process and the general method, which for the practice of data mining research has important practical significance.
Keywords :
customer relationship management; data mining; pharmaceutical industry; client analysis system; customer rating; customer relationship management; customer resource management; data mining; pharmaceutical company; Biological neural networks; Customer relationship management; Data mining; Drugs; Mathematical model; Training;
Conference_Titel :
Advanced Computational Intelligence (ICACI), 2012 IEEE Fifth International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4673-1743-6
DOI :
10.1109/ICACI.2012.6463171
