Title :
Augmented reality: The future tense of 3D advertisement
Author :
Shiva, G. ; Raajan, N.R.
Author_Institution :
Sch. of Electr. & Electron. Eng., SASTRA Univ., Thanjavur, India
Abstract :
We all agree with the fact that the reality is pretty good this will be experience by our sensory organs. Even the virtual world is amazing but the virtual and real world together working is complex. Gratefully this is changing now a days by new tool by which we can see our world with a layer of new information that´s we called as Augmented reality (AR). Simply we can say that it´s a combination of a virtual object or 3D objects which are overlaid on live camera feed information. We described an integrated solution for advertising different products of same party without using multiple markers. Instead of having multiple markers for augmenting a virtual object we can use single marker for showcasing dissimilar virtual object. The ultimate goal of this paper is to augmenting the virtual video and a 3d object onto a real world on which it will increase the person´s conceptual understanding of the subject [1]. For performing this, various methods have been used like model based and feature based methods for making a connection between the 3D object coordinates and the 2D coordinates which are obtained on processing the live camera feed information[14].
Keywords :
advertising; augmented reality; image registration; video signal processing; 3D advertisement; 3D objects; augmented reality; live camera feed information; multiple markers; sensory organs; virtual object; virtual video; virtual world; Augmented reality; Cameras; Computers; Feeds; Informatics; Solid modeling; Streaming media; 2D marker; 3D; Flash Builder; Image registration; Pattern recognition;
Conference_Titel :
Computer Communication and Informatics (ICCCI), 2013 International Conference on
Conference_Location :
Coimbatore
Print_ISBN :
978-1-4673-2906-4
DOI :
10.1109/ICCCI.2013.6466281