Title :
Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking
Author :
Schefels, C. ; Eschenberg, S. ; Schoneberger, C.
Author_Institution :
Inst. of Comput. Sci., Goethe-Univ. Frankfurt am Main, Frankfurt am Main, Germany
Abstract :
We present a method to extract implicit data of registered users of a web site with the help of mouse tracking. This allows us to generate more accurate interest profiles of visitors of a web site and to obtain a solid basis for the calculation of user interests or trend detection in the Web. On the one hand, web site owners have the opportunity to adjust their sites to the interests of their users. On the other hand, they can detect new trends and expand these topics on their web pages accordingly.
Keywords :
Web sites; data handling; human factors; user interfaces; Web page; implicit data extraction; mouse tracking; registered Web site visitor; trend detection; user interest; visitor behavioral analysis; visitor interest profile; Browsers; Market research; Mice; Standards; Tracking; Web pages; Computer aided analysis; Data acquisition; Data analysis; World Wide Web;
Conference_Titel :
Commerce and Enterprise Computing (CEC), 2012 IEEE 14th International Conference on
Conference_Location :
Hangzhou
Print_ISBN :
978-1-4673-6246-7
DOI :
10.1109/CEC.2012.15
