Title :
Sampling node pairs over large graphs
Author :
Pinghui Wang ; Junzhou Zhao ; Lui, John C. S. ; Towsley, Don ; Xiaohong Guan
Author_Institution :
Dept. of Comput. Sci. & Eng., Chinese Univ. of Hong Kong, Shatin, China
Abstract :
Characterizing user pair relationships is important for applications such as friend recommendation and interest targeting in online social networks (OSNs). Due to the large scale nature of such networks, it is infeasible to enumerate all user pairs and so sampling is used. In this paper, we show that it is a great challenge even for OSN service providers to characterize user pair relationships even when they possess the complete graph topology. The reason is that when sampling techniques (i.e., uniform vertex sampling (UVS) and random walk (RW)) are naively applied, they can introduce large biases, in particular, for estimating similarity distribution of user pairs with constraints such as existence of mutual neighbors, which is important for applications such as identifying network homophily. Estimating statistics of user pairs is more challenging in the absence of the complete topology information, since an unbiased sampling technique such as UVS is usually not allowed, and exploring the OSN graph topology is expensive. To address these challenges, we present asymptotically unbiased sampling methods to characterize user pair properties based on UVS and RW techniques respectively. We carry out an evaluation of our methods to show their accuracy and efficiency. Finally, we apply our methods to two Chinese OSNs, Doudan and Xiami, and discover significant homophily is present in these two networks.
Keywords :
graph theory; sampling methods; social networking (online); OSN graph topology; OSN service providers; complete graph topology; complete topology information; friend recommendation; interest targeting; large graphs; mutual neighbors; network homophily; online social networks; pair relationships; random walk; sampling node pairs; unbiased sampling technique; vertex sampling; Educational institutions; Equations; Markov processes; Network topology; Probability distribution; Sampling methods; Topology;
Conference_Titel :
Data Engineering (ICDE), 2013 IEEE 29th International Conference on
Conference_Location :
Brisbane, QLD
Print_ISBN :
978-1-4673-4909-3
Electronic_ISBN :
1063-6382
DOI :
10.1109/ICDE.2013.6544874