Exploiting excessive resources at data-centres of media content providers using cloud computing

It is widely accepted that cloud computing technologies will soon have substantial impact on a broad range of industrial sectors. For example, media content providers can use the advances in cloud computing technologies to exploit the excessive bandwidth and computing resources available at their data-centres. In cloud computing, resources can be seen as a utility or commodity. Thus, cloud computing creates the possibility for a media content provider to increase its monetary profit by offering (renting out) the idle resources at its data-center to users of other communities. Our contributions in this paper are twofold. Firstly, we introduce our innovative system design that enables the media content provider to exploit the excessive resources available at its data-centre using cloud computing. Secondly, we design admission control algorithm that selects the set of tasks to admit at the data-center such that the monetary profit is maximized; while ensuring that the demand for media streaming capacity by clients of the media content provider can be sustained at any instant of time with some level of confidence in probabilistic sense.