Title :
iMAS: An Intelligent Mobile Advertising System: Development and Implementation
Author :
Evans, Colin ; Moore, Philip ; Thomas, A.M. ; Pavlemko, O.
Author_Institution :
Fac. of Technol., Eng. & the Environ., Birmingham City Univ., Birmingham, UK
Abstract :
Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions.
Keywords :
advertising; mobile computing; radio networks; satellite navigation; Global Navigational Satellite Systems; iMAS; intelligent mobile advertising system; location based services; mobile marketing; rapid expansion; wireless technologies; Accuracy; Advertising; Artificial intelligence; Global Positioning System; Mobile communication; Testing; inteligent marketing; intelligent context-aware systems; location-based services; personalization;
Conference_Titel :
Advanced Information Networking and Applications Workshops (WAINA), 2013 27th International Conference on
Conference_Location :
Barcelona
Print_ISBN :
978-1-4673-6239-9
Electronic_ISBN :
978-0-7695-4952-1
DOI :
10.1109/WAINA.2013.51
