Title :
Adoption of Social Media for Internal Usage in a Global Enterprise
Author :
Stieglitz, S. ; Schallenmuller, S. ; Meske, C.
Author_Institution :
Dept. of Inf. Syst., Univ. of Muenster Munster, Munster, Germany
Abstract :
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.
Keywords :
electronic commerce; social networking (online); global enterprise; multinational enterprise; social media adoption process; Collaboration; Communities; Companies; Interviews; Media; Software; adoption; global; life cycle; network effects; social media;
Conference_Titel :
Advanced Information Networking and Applications Workshops (WAINA), 2013 27th International Conference on
Conference_Location :
Barcelona
Print_ISBN :
978-1-4673-6239-9
Electronic_ISBN :
978-0-7695-4952-1
DOI :
10.1109/WAINA.2013.212
