• DocumentCode
    614174
  • Title

    Adoption of Social Media for Internal Usage in a Global Enterprise

  • Author

    Stieglitz, S. ; Schallenmuller, S. ; Meske, C.

  • Author_Institution
    Dept. of Inf. Syst., Univ. of Muenster Munster, Munster, Germany
  • fYear
    2013
  • fDate
    25-28 March 2013
  • Firstpage
    1483
  • Lastpage
    1488
  • Abstract
    The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.
  • Keywords
    electronic commerce; social networking (online); global enterprise; multinational enterprise; social media adoption process; Collaboration; Communities; Companies; Interviews; Media; Software; adoption; global; life cycle; network effects; social media;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Advanced Information Networking and Applications Workshops (WAINA), 2013 27th International Conference on
  • Conference_Location
    Barcelona
  • Print_ISBN
    978-1-4673-6239-9
  • Electronic_ISBN
    978-0-7695-4952-1
  • Type

    conf

  • DOI
    10.1109/WAINA.2013.212
  • Filename
    6550606
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=614174