A study of the effect of E-bank service on E-trust: An E-security approach

Author

Isfahani, Ali Nasr ; Asadi, Arash ; Mircholi, Ali ; Vasfi, Mehri Asadi

Author_Institution

Manage. Group, Univ. of Isfahan, Isfahan, Iran

fYear

2013

fDate

17-18 April 2013

Firstpage

1

Lastpage

10

Abstract

This study examined the effect of E-bank service on E-Trust with E-Security approach. So this research discusses the issue based on Theoretical frame work of marketing and E-Banking. Then a questionnaire was designed to evaluate the variables and finally with certainty of Reliability and Validity of evaluation device, was administered among 260 customers of Iran Melli Bank. Results of the research model show that E-bank service affects E-trust on the whole. It was also revealed that each component of E-Banking affects E-trust; consequently the research hypotheses were confirmed. In the end, this research introduces ways for designing e-banking service from the point of view of security that can help banks with security and e-banking and consequently costumer orientation.

Keywords

bank data processing; customer services; marketing data processing; security of data; Iran Melli Bank; costumer orientation; e-bank service; e-banking; e-security approach; e-trust; evaluation device reliability; evaluation device validity; marketing framework; Banking; Companies; Economics; Educational institutions; Privacy; Reliability; Security; E-Bank service; E-Security; E-Trust; Key words;

fLanguage

English

Publisher

ieee

Conference_Titel

e-Commerce in Developing Countries: With Focus on e-Security (ECDC), 2013 7th Intenational Conference on

Conference_Location

Kish Island

Print_ISBN

978-1-4799-0394-8

Type

conf

DOI

10.1109/ECDC.2013.6556750

Filename

6556750