Research on the realization and the risk of group-buying pattern

With the popularity of network tools, the grasp and exchange of information get easier and more timely, people´s consumption habits are changing at a large extent. Online shopping, group-buying pattern gradually emerge and develop rapidly. This paper, from the perspective of the game, studies the condition of the realization of group-buying. Then, it studies the risk of group-buying pattern. Finally, it gives reasonable recommendations and countermeasures for consumers who will participate in group-buying.