Title :
A BSC-ANP model for evaluation of strategic fit of new product development projects
Author :
Ying Yang ; Shanlin Yang ; Jian Yang
Author_Institution :
Sch. of Manage., Hefei Univ. of Technol., Hefei, China
Abstract :
New product development (NPD) projects have been major forces driving company competitive advantage. All of them should align with corporate strategy so that the limited resources may be allocated effectively. However, few studies have been conducted to measure the extent that the NPD project matches with strategy. The paper identifies the cause-effect relationships between the strategy BSC measures for NPD projects based on strategy map and presents a BSC-ANP model to evaluate the strategic fit of projects. The causal relationships and interdependencies between projects and criteria are integrated with ANP model to produce the final priorities of projects with respect to their strategic fit. The proposed model was tested against empirical data drawn from NPD projects in an automobile company.
Keywords :
automobile industry; cause-effect analysis; product development; project management; resource allocation; strategic planning; BSC-ANP model; NPD projects; analytic network process; automobile company; balanced scorecard; cause-effect relationships; corporate strategy; new product development projects; project criteria causal relationships; project strategic evaluation; resource allocation; Automobiles; Companies; Decision making; Product development; Vectors; BSC-ANP; Evaluation; New product development project; Strategic fit;
Conference_Titel :
Control and Decision Conference (CCDC), 2013 25th Chinese
Conference_Location :
Guiyang
Print_ISBN :
978-1-4673-5533-9
DOI :
10.1109/CCDC.2013.6561194
