Closed loop supply chain price and advertising coordination decision

Author

Tan Jian ; Wang Xianjia

Author_Institution

Sch. of Manage. Sci. & Project Manage., Guizhou Univ. of Finance & Econ., Guiyang, China

fYear

2013

fDate

25-27 May 2013

Firstpage

3570

Lastpage

3575

Abstract

With the impact of the advertising for both market demand and recycling, on the condition of manufacturer recycling, studied optimal advertising, products wholesale, retail price, members of the supply chain profits and the overall profit of the closed-loop supply chain of three modes which are manufacturer recycling and retailer recycling while manufacturer advertising and centralized recycling advertising decision-making. At last we made comparative analysis, sensitivity analysis and simulation for the three models.

Keywords

advertising; closed loop systems; decision making; pricing; profitability; retailing; supply and demand; supply chains; advertising coordination decision; centralized recycling advertising decision making; closed loop supply chain price; comparative analysis; manufacturer advertising decision making; manufacturer recycling; market demand; model simulation; optimal advertising; product wholesale; retail price; retailer recycling; sensitivity analysis; supply chain profits; Advertising; Analytical models; Educational institutions; Games; Investment; Recycling; Supply chains; Advertising; Closed-loop supply chain; Game;

fLanguage

English

Publisher

ieee

Conference_Titel

Control and Decision Conference (CCDC), 2013 25th Chinese

Conference_Location

Guiyang

Print_ISBN

978-1-4673-5533-9

Type

conf

DOI

10.1109/CCDC.2013.6561567

Filename

6561567