DocumentCode
625726
Title
Consumers´ confused behavior analysis in manufacturing and distribution shop
Author
Usami, Eri ; Inoue, M.
Author_Institution
Shibaura Inst. o f Technol. Saitama-city, Saitama, Japan
fYear
2013
fDate
3-6 June 2013
Firstpage
163
Lastpage
164
Abstract
The number of Specialty store retailer of Private label Apparel (SPA) is increasing. SPA is manufacturing and distribution company. Moreover Point Of Sales (POS) data analysis is popular. However we use only after sales information by POS data. The purpose of this study is to obtain pre-sales information and analyze behavior of customer before purchasing; we analyze confused behavior data as well as POS data. Furthermore analyzed data can be used at SPA shop.
Keywords
clothing industry; consumer behaviour; point of sale systems; purchasing; retailing; POS; SPA shop; consumers confused behavior analysis; distribution shop; manufacturing; point of sales data analysis; private label apparel; purchasing; specialty store retailer; Companies; Consumer electronics; Data analysis; Educational institutions; Manufacturing; Planning; Promotion - marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Consumer Electronics (ISCE), 2013 IEEE 17th International Symposium on
Conference_Location
Hsinchu
ISSN
0747-668X
Print_ISBN
978-1-4673-6198-9
Type
conf
DOI
10.1109/ISCE.2013.6570163
Filename
6570163
Link To Document