• DocumentCode
    62794
  • Title

    Applying a Sunburst Visualization to Summarize User Navigation Sequences

  • Author

    Rodden, Kerry

  • Volume
    34
  • Issue
    5
  • fYear
    2014
  • fDate
    Sept.-Oct. 2014
  • Firstpage
    36
  • Lastpage
    40
  • Abstract
    For many Web-based applications, it´s important to be able to analyze the paths users have taken through a site--for example, to understand how they´re discovering engaging content. These paths are difficult to summarize visually because of the underlying data´s complexity. A Google researcher applied a sunburst visualization to this problem, after simplifying the data into a hierarchical format. The resulting visualization was successful in YouTube and is widely referenced and accessed. The code for the visualization is available as open source.
  • Keywords
    Internet; data visualisation; user interfaces; Web-based applications; YouTube; content discovery; data complexity; hierarchical format; open source code; sunburst visualization; user navigation sequences; visualization code; Browsers; Business; Competitive intelligence; Data visualization; Google; Navigation; Sequential analysis; Videos; YouTube; Web analytics; Web navigation; computer graphics; data visualization; graphics; information visualization; usage data; user experience research; visualization;
  • fLanguage
    English
  • Journal_Title
    Computer Graphics and Applications, IEEE
  • Publisher
    ieee
  • ISSN
    0272-1716
  • Type

    jour

  • DOI
    10.1109/MCG.2014.63
  • Filename
    6840821