Title :
Applying a Sunburst Visualization to Summarize User Navigation Sequences
Abstract :
For many Web-based applications, it´s important to be able to analyze the paths users have taken through a site--for example, to understand how they´re discovering engaging content. These paths are difficult to summarize visually because of the underlying data´s complexity. A Google researcher applied a sunburst visualization to this problem, after simplifying the data into a hierarchical format. The resulting visualization was successful in YouTube and is widely referenced and accessed. The code for the visualization is available as open source.
Keywords :
Internet; data visualisation; user interfaces; Web-based applications; YouTube; content discovery; data complexity; hierarchical format; open source code; sunburst visualization; user navigation sequences; visualization code; Browsers; Business; Competitive intelligence; Data visualization; Google; Navigation; Sequential analysis; Videos; YouTube; Web analytics; Web navigation; computer graphics; data visualization; graphics; information visualization; usage data; user experience research; visualization;
Journal_Title :
Computer Graphics and Applications, IEEE
DOI :
10.1109/MCG.2014.63