Automatic people density maps generation with use of movement detection analysis

The paper presents technical aspects related to the video computer analysis of people movement in the sales rooms. Automatic generation of the people density maps (also referred to as the “heat maps”) is helpful for the analysis of customers´ and employees´ behavior in sale and office rooms advertising effectiveness research or tracking movements. Generation of the density maps was realized with the video recordings acquired by typical video surveillance cameras. Data processing was done off-line but the achieved processing time allows the real-time implementation. Experimental tests were carried out at several points of the customer services.