Web interactive learning case study: Faculty of Economics of Josip Juraj Strossmayer University in Osijek

Interactive learning as a method can definitely contribute to the quality of higher education by using advanced technologies. It has been proven that interactive learning outperforms traditional ways of teaching. In addition, the time required for participants to adapt to new methods is minimal. Interactive teaching generates skills that are equally important for academic, social and business success. To achieve better connection of academic community with its business environment, it is necessary to continuously, actively and intensively confront the competition and the challenges of the growing national and global market of education. Harmonious use of ICT in tertiary education provides possibilities for efficient communication of the entire university virtual environment for learning and closer cooperation between universities and the business world. The paper will elaborate on possibilities of applying modern web technologies in tertiary education using the example of the Faculty of Economics in Osijek, specifically in the course Urban Economics. The aim of this novel approach is to improve interactive communication, and to make broader use of web technologies in the process of higher education.