Title :
Mobile-Carrier Choice Behavior Analysis Around Smart Phone Market
Author :
Inoue, Akira ; Iwashita, Motoi ; Kurosawa, T. ; Nishimatsu, Ken
Author_Institution :
Dept. of Manage. Inf. Sci., Chiba Inst. of Technol., Chiba, Japan
Abstract :
The rapid growth of the smart phone market has caused various changes in customer preference and carrier choice behavior in the mobile phone market. We analyzed the characteristics and the change in relation to the usage patterns of mobile phones and mobile-carrier choice behavior. This paper presents the results based on the two sets of the original survey data collected from customers of major three mobile-carriers: docomo, au and Soft Bank. We show the estimation results of a new mobile-carrier choice model considering new factors.
Keywords :
customer satisfaction; market opportunities; smart phones; telecommunication industry; Soft Bank; au; customer preference; docomo; mobile-carrier choice behavior analysis; smart phone market; Contracts; Decision making; Gold; Mobile communication; Postal services; Smart phones; Internet access behavior; analysis; churning behavior; discrete choice; mobile Internet; mobile carrier choice model;
Conference_Titel :
Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD), 2013 14th ACIS International Conference on
Conference_Location :
Honolulu, HI
DOI :
10.1109/SNPD.2013.70
