Title :
Marketing capabilities of IT listed company in China: A empirical study based on stochastic frontier method
Author :
Chen Gelin ; Xia Hongsheng
Author_Institution :
Sch. of Manage., Jinan Univ., Guangzhou, China
Abstract :
This paper studies on marketing capabilities of IT listed company in China based on stochastic frontier method. Corporate marketing capability is defined as a transformative process that converts inputs into marketing-related outputs. Through empirical analysis, it founds that the marketing capabilities of IT Listed Company in China is very low. And there is a close correlation between marketing capabilities and firm size and firm age. The marketing ability of large and elder corporate is relatively high.
Keywords :
DP industry; marketing data processing; socio-economic effects; China; IT listed company; corporate marketing capability; marketing-related outputs; stochastic frontier method; transformative process; Companies; Economics; Industries; Maximum likelihood estimation; Production; Software; Stochastic processes; IT Listed Company; Marketing Capability; Stochastic Frontier Method;
Conference_Titel :
Control Conference (ASCC), 2013 9th Asian
Conference_Location :
Istanbul
Print_ISBN :
978-1-4673-5767-8
DOI :
10.1109/ASCC.2013.6606380