Title :
Discovering business insights from multi-dimensional data to strengthen enterprise competitiveness: A case study in manufacturing industry
Author :
Tao Qin ; Miao He ; Jinfeng Li ; Bing Shao ; Changrui Ren
Author_Institution :
IBM Res. - China, Beijing, China
Abstract :
With fierce competition in traditional manufacturing industry, it is urgent to find an effective way to gain competitive edge for enterprises to win market share. In this paper, we introduce novel ideas on new product design and customized product marketing in order to improve enterprises competitiveness by discovering business insights from multidimensional data, including product/customer profiles, sales data, Voice of Customers (VoC), and so on. A detailed case study on one famous home appliance manufacturer in China is given. Especially, VoC is introduced into new product design and the statistical model - Analysis on Variance (ANOVA) is applied to conduct in-depth data analysis.
Keywords :
domestic appliances; market opportunities; market research; product customisation; product design; statistical analysis; ANOVA; China; business insights; enterprise competitiveness; home appliance manufacturer; manufacturing industry; marketing; product customization; product design; product-customer profiles; sales data; statistical model; variance analysis; voice-of-customers; Analysis of variance; Business; Data analysis; Data models; Manufacturing; Product design; Testing; customized marketing; enterprise competitiveness; new product design and development; voice of customer;
Conference_Titel :
Service Operations and Logistics, and Informatics (SOLI), 2013 IEEE International Conference on
Conference_Location :
Dongguan
Print_ISBN :
978-1-4799-0529-4
DOI :
10.1109/SOLI.2013.6611468
