DocumentCode
638004
Title
Improving a website with web analytics — A case study
Author
Landim, Thiago ; Alves-Souza, Solange N. ; De Souza, Luciano S.
Author_Institution
Programa de Educ. Continuada em Eng., USP, Sao Paulo, Brazil
fYear
2013
fDate
19-22 June 2013
Firstpage
1
Lastpage
5
Abstract
Web Analytics tools were used to improve a sales website of IT services. Heuristics analyses of usability aided to evaluate the web site and to achieved the results. The technics used in the improvement process are discussed and the performance assessment results are showed in this paper.
Keywords
Web sites; information analysis; IT services; Web analytics; Web site evaluation; Web site improvement; information technology services; performance assessment; sales Web site; usability aided heuristics analysis; Data mining; Google; Internet; Layout; Usability; Visualization; Web sites; heuristic analyse; usability; web analytics;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Systems and Technologies (CISTI), 2013 8th Iberian Conference on
Conference_Location
Lisboa
Type
conf
Filename
6615719
Link To Document