Title :
Modern distribution eWOM
Author :
Fonseca ; e Neto, Ana Luisa ; de Castro, Miguel
Author_Institution :
ISEGI, Univ. Nova de Lisboa, Lisbon, Portugal
Abstract :
The Internet development, together with the exponential use of social media, have changed the way people communicate with each other. This context originated a new challenge to the market research companies: analyze what is said online about brands and what sentiments are associated with this speech (whether positive, negative or neutral). This article in particular seeks to support this analysis based on a case study of portuguese modern distribution banners. From this study it was conclude that the online comments contain diverse themes and distinct sentiments, and Pingo Doce takes a prominent place.
Keywords :
electronic commerce; market research; social networking (online); Internet development; Portuguese modern distribution banners; brands; eWOM; electronic word-of-mouth; market research companies; social media; Consumer electronics; Face; Media; Monitoring; Mouth; Web 2.0; Electronic word of mouth; Modern Distribution; Retail; Sentiment Analysis; Social media;
Conference_Titel :
Information Systems and Technologies (CISTI), 2013 8th Iberian Conference on
Conference_Location :
Lisboa
