Breaking through the BRICs, Part 1

The emergent markets in Brazil, Russia, India and China, popularly referred to by the acronym BRIC, now are responsible for a growing portion of the profits for most global companies. Working against this prize is a formidable maze of culture, laws, and overlapping regulations, causing confusion surrounding the regulatory requirements. For those considering entering the BRIC marketplace with electrical and electronic products, knowledge of how to obtain the necessary approvals is needed. Preparation is paramount to face the distinct and unique obstacles that will be encountered. Distance, language, unfamiliar local business norms, and unsophisticated commercial market conditions can sometime make this a difficult and expensive procedure for the uninformed. In Part 1 of this paper, covering Brazil and Russia, we will reveal all the regulatory compliance players in this game for these two countries: the government agencies, the standards, the confounding bureaucracies, and some of the key unwritten rules in these emerging markets, and help product developers and manufacturers to access this massive group of desirable customers, navigating clear pathways to marketing their electronic products.