Usability test for Augmented Reality applications

The Augmented Reality applications differ from conventional in many ways such as add virtual objects in real scenes and, commonly, use markers for interaction. The unconventional way of interaction of these applications become the evaluation of usability essential. This paper presents the evaluation of usability of augmented reality applications based on heuristics of Nielsen, ISO 9241-11 and heuristics created by the authors. The evaluation was to assess the usability focus in relation to their users, so we used Usability Testing. It also presented the evaluation of three case studies form the marketing area.