Visual analysis on online display advertising data

In recent years online display advertising has grown at a rapid pace. Genome from Yahoo! is the big data buying solution for online display advertising. The goal of our platform is to identify the best opportunity to display an ad to a user who is most likely to take a desired action. Our system contains websites which are visited by several million users per day. The number of attributes related to user events is also of the order of several thousand. Visual analysis has emerged as a powerful technique to facilitate demonstrating data, filtering extreme cases and outliers, exploiting data details, and identifying data analysis tasks. With respect to large-scale online data, the paper presents some use cases on visual analysis at Genome from Yahoo!