Title :
Understanding augmented reality applications continuance
Author :
Keesung Kim ; Hwansoo Lee ; Jiyeon Hwang ; Hangjung Zo
Author_Institution :
Dept. of Manage. Sci., Korea Adv. Inst. of Sci. & Technol., Daejeon, South Korea
Abstract :
The purpose of this study is to determine which factors influence continuous intention in AR smart phone applications. The result is that information quality and relative vividness positively influence to perceived usefulness and continuous intention is positively influenced by perceived usefulness.
Keywords :
augmented reality; mobile computing; smart phones; AR smart phone applications; augmented reality; continuous intention; information quality; Augmented Reality; Continuous Intention; Smartphone Application;
Conference_Titel :
ICT Convergence (ICTC), 2013 International Conference on
Conference_Location :
Jeju
DOI :
10.1109/ICTC.2013.6675336
