Title :
Business model of technology-based new ventures a case study of Hangzhou Youheng Network Technology
Author :
Rong Cao ; Jing Qiu ; Jingjiang Liu
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
The business model is a key decision for technology-based new firm to survive, grow and thrive in ever increasing competitive market, as well as fit for the future. This paper adopts the case study methodology to explore the business model of Youheng Network Technology. The firm is a leading technology-based voice of internet phone operator in China. We discover four main pillars of its business model, which are product innovation, infrastructure management, customer relationship and financial aspects. This paper also embodies the possibility to develop a practical business model for China´s technology-based new ventures and fosters understanding of business model´s application in China.
Keywords :
business data processing; customer relationship management; Hangzhou Youheng network technology; business model; competitive market; customer relationship; financial aspect; infrastructure management; product innovation; technology-based new firm; technology-based new venture; voice of Internet phone; Business model; case study; technology-based new ventures;
Conference_Titel :
Management of Technology (ISMOT), 2012 International Symposium on
Conference_Location :
Hangzhou
DOI :
10.1109/ISMOT.2012.6679440