Title :
Virtual Touch Sensations in an Online Shopping Context: An Experimental Approach
Author :
Overmars, Suzanne ; Poels, Karolien
Author_Institution :
Dept. of Commun. Studies, Univ. of Antwerp, Antwerp, Belgium
Abstract :
We present ongoing research on mediated touch in virtual stores and aim to extend this line of research in several ways. First, we will test whether (a sense of) touch is feasible in the context of the virtual store. We will then investigate if user control is the main driver in touch sensations. Third, we will test if touch devices will reinforce effects.
Keywords :
Internet; retail data processing; tactile sensors; mediated touch; online shopping context; touch devices; user control; virtual stores; virtual touch sensations; Advertising; Context; Haptic interfaces; Internet; Psychology; Reliability; Visualization; affective reactions; e-commerce; mediated environment; virtual touch;
Conference_Titel :
Affective Computing and Intelligent Interaction (ACII), 2013 Humaine Association Conference on
Conference_Location :
Geneva
DOI :
10.1109/ACII.2013.148
