Title :
Facile Analysis of Smartphone Comics
Author_Institution :
Century Coll., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
In this paper, through an investigation about this new coming thing smartphone comics, obtained its key feature is intelligent, and it has two main sources, one is the traditional comic adapted and re-produced to fit the medium of smartphones, another source is comics developed specifically for smartphones. And through the analysis of several typical cases, obtained several marketing and promotion strategies.
Keywords :
smart phones; facile analysis; marketing strategies; promotion strategies; smartphone comics; Conferences; Internet; Social network services; Intellectualized; comics; smartphone;
Conference_Titel :
Green Computing and Communications (GreenCom), 2013 IEEE and Internet of Things (iThings/CPSCom), IEEE International Conference on and IEEE Cyber, Physical and Social Computing
Conference_Location :
Beijing
DOI :
10.1109/GreenCom-iThings-CPSCom.2013.359
