Tracking Visitor Engagement in the Blogosphere for Leveraging Rankings

Current blog search engines use rankings, such as BIImpact or B2Rank, focusing on the link structure and thereat criteria externally extracted for blogs. A good, but due to the unavailability, not often used criteria is the visitor engagement. This metric can leverage the quality of a ranking extremely. For this reason, we propose to gather visitor information from log authors by providing a new blog plug in. This plug in on the one hand tracks the visitor information and on the other hand provides important analysis information for the blog author. Finally, this leads into a win-win situation for both, the blog search engine and the blogger. The benefit of this plug in is to provide analytics based on the blog where the plug in is installed as well as analytics based on the whole community of bloggers. With this information a blogger is able to gain significant knowledge advantage.