Title :
Factors Driving an Organisation´s Capability to Develop Mobile Compatible Websites
Author :
Hubbard, Michael ; Van Belle, Jean-Paul
Author_Institution :
Dept. of Inf. Syst., Univ. of Cape Town, Rondebosch, South Africa
Abstract :
This research aims to identify factors which influence an organisation\´s capability to develop mobile compatible websites and whether this capability translates into the actual production of quality mobile websites. Two novel research instruments were developed: an online questionnaire to measure organisational capability based on a number of relevant technical, organisational and environmental factors and a "mobile website compatibility measurement" instrument to rate the capability of respondent organisations\´ mobile websites. The research findings indicate that internal technology, slack resources and business process flexibility explain 82% of an organisation\´s perceived capability to develop mobile websites. Additionally, this perceived organisational capability correlated strongly with the actual quality of those organisations\´ mobile websites.
Keywords :
Web design; environmental factors; mobile computing; organisational aspects; technology management; business process flexibility; environmental factors; internal technology; mobile Website compatibility measurement; mobile compatible Website development; organisation perceived capability; organisational factors; slack resources; technical factors; Business; Context; Industries; Instruments; Internet; Mobile communication; Mobile handsets; mobile compatibility; mobile maturity; mobile website; organisational capability;
Conference_Titel :
Cloud & Ubiquitous Computing & Emerging Technologies (CUBE), 2013 International Conference on
Conference_Location :
Pune
Print_ISBN :
978-1-4799-2234-5
DOI :
10.1109/CUBE.2013.30