DocumentCode :
668344
Title :
The comparative analysis of Sino-Japan trade in creative goods
Author :
Gao He ; Wang Yan
Author_Institution :
Sch. of Bus. Adm., Changchun Univ. of Technol., Changchun, China
Volume :
1
fYear :
2013
fDate :
23-24 Nov. 2013
Firstpage :
51
Lastpage :
54
Abstract :
China and Japan are major traders in creative goods in Asia even in all over the world, while there are many differences in the development of trade in creative goods. It shows that through comparative analysis China has stronger advantage in trade volume, but still has larger gap in many aspects, such as relative lag in nation´s strategy, weaker creativity and cultural artistry within products, too lower ability of creating trade value, and so on. Thus, China should pay more attention to formulate the strategy in developing creative industry, carry out some statics of strengthening the creativity of goods and marketing the goods, and promote further the development of China´s foreign trade in creative goods.
Keywords :
innovation management; international trade; market opportunities; market research; strategic planning; China; Sino-Japan trade; creative goods; creative industry; creativity; cultural artistry; foreign trade strategy; marketing; trade development; trade volume; Animation; Art; Cultural differences; Economics; Government; Industries; Media; China; Japan; comparative analysis; creative goods; foreign trade;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2013 6th International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-4799-3985-5
Type :
conf
DOI :
10.1109/ICIII.2013.6702873
Filename :
6702873
Link To Document :
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