The comparative analysis of Sino-Japan trade in creative goods

China and Japan are major traders in creative goods in Asia even in all over the world, while there are many differences in the development of trade in creative goods. It shows that through comparative analysis China has stronger advantage in trade volume, but still has larger gap in many aspects, such as relative lag in nation´s strategy, weaker creativity and cultural artistry within products, too lower ability of creating trade value, and so on. Thus, China should pay more attention to formulate the strategy in developing creative industry, carry out some statics of strengthening the creativity of goods and marketing the goods, and promote further the development of China´s foreign trade in creative goods.