Group buying on the web: The evaluation of factors affecting consumer purchase behavior

Author

Dan Cheng ; Zengrong Zhan

Author_Institution

Dept. of sport Ind., Guangzhou Sports Training & Tech. Coll., Guangzhou, China

Volume

2

fYear

2013

fDate

23-24 Nov. 2013

Firstpage

220

Lastpage

223

Abstract

The lack of web consumer trust has become one of many key obstacles to the rapid development of group deal sites. With the fast expansion of sites like Groupon in recent years, enterprises are facing more serious online transaction security problems. In this research, we find out the main factors affecting online consumer purchase behavior are website awareness, website specialty, website safety and after-sale service. Meanwhile, we evaluate these four main factors and their sub-factors using fuzzy comprehensive evaluation method.

Keywords

Web sites; consumer behaviour; electronic commerce; fuzzy set theory; purchasing; trusted computing; Groupon; Web consumer trust; Web group buying; Website awareness; Website safety; Website specialty; after-sale service; enterprises; fuzzy comprehensive evaluation method; group deal sites; online consumer purchase behavior; online transaction security problems; Companies; Consumer behavior; Educational institutions; Internet; Interviews; Safety; Groupon; consumer behavior; fuzzy comprehensive evaluation method;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering (ICIII), 2013 6th International Conference on

Conference_Location

Xi´an

Print_ISBN

978-1-4799-3985-5

Type

conf

DOI

10.1109/ICIII.2013.6703124

Filename

6703124